The Tale of Jemima Puddle-Duck is a book written and illustrated by Beatrix Potter. It was first published in 1908.
The story tells of a duck named Jemima Puddle-Duck not being allowed to keep the eggs she lays at the farm, so she seeks out a nesting place in the forest. A charming gentleman fox talks her into nesting at his house on a mysteriously ample supply of feathers. He sends the naive Jemima out to collect traditional herbs for stuffing a duck, saying it is for an omelette. The farm collie, Kep, is able to see through the fox's plan and rescues Jemima. She is eventually able to hatch four ducklings back at the farm.
The World of Beatrix Potter™ has become an enduring phenomenon, and is the world’s longest-running and largest international literature-based merchandise programme, encompassing over 450 licensees in 110 countries.